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Volkswagen Beetle in Mexico
The Volkswagen Beetle was introduced to Mexico in March 1954,〔(Volkswagen de México Website "Nuestra Historia" ("Our History" ''in Spanish") )〕〔( Geocities.com History of Volkswagen in Mexico ''(in spanish)'' )〕〔("Sedán dice adiós" ("Beetle says good bye") Projekto Motor Mexican magazine online article 01.08.2003 ''(in spanish)'' )〕〔("La historia de VW en México" ("The history of Volkswagen in Mexico") Online article from Automóvil Panamericano mexican car magazine Consulted on 08.04.2009 )〕 inside the exhibition "Alemania y su Industria" (Germany and its Industry). Four different Volkswagen vehicles were brought to Mexico through Veracruz City for the first time. Those vehicles were: two Sedans ''113'' in "Export" trim, a convertible, and a VW Bus in luxury trim.
At this time, the Mexican car market was mostly characterized by American makes and models with large sizes and large engines, which made a huge contrast with the new German entrant. An exhibition was held in the Ciudad Universitaria in Mexico City; during this event, the vehicles were widely admired by the public. The Volkswagen Beetles displayed there were the model with the "oval window". Former Mexican president Lázaro Cárdenas made a trip from Michoacán, just to see this peculiar vehicle. The local press immediately published the news into eight columns under the title ''"The People's Man" with the "People's Car"''.
== First steps in Mexico ==
In response to doubts regarding the Beetle's long-term reliability, Prince Alfonso de Hohenlohe, descendant of a friend of Ferdinand Porsche and a car enthusiast resident of Mexico City, decided to enter seven VW sedans in 1954 Carrera Panamericana competition. All of the Beetles finished the 3211 km race. While none finished in first place, the VWs all had 4-cylinder 1.2 L engines. Some newspapers reported rumors that the engines were Porsche instead of Volkswagen. An expert mechanic from Houston, Texas, was asked to inspect the cars and certified that they had original, unmodified VW engines. This led to the creation of the company Volkswagen Mexicana, S.A. In the same year, Hohenlohe founded the Distribuidora Volkswagen Central, S.A. de C.V. (Central Volkswagen Distributor), which opened its doors the following year as Mexico's first Volkswagen dealership.
In 1961, the first 250 cars were assembled through Automex (later Chrysler de México). In June of that year, a six-month contract was signed with Studebaker-Packard de México to assemble the Beetle from CKD kits imported from Germany. The next year, 1962, the first Volkswagen assembly plant was established in Xalostoc, State of Mexico, under the name PROMEXA (''Promotora Mexicana de Automóviles'' - Mexican Automobile Promotor). Opening in June, the plant turned out 10 assembled units per day. In January 1964, ''Volkswagen de México'', S.A. de C.V. was established. Production from the Xalostoc plant was unable to meet the growing demand, and in June 1965, a new plant opened in the suburbs of Puebla, Puebla on a field.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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